Mona Maine de Biran


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Sustainability in Beauty: Naturals vs. Synthetics

Sustainability in Beauty: Naturals vs. Synthetics

For those of you who follow me regularly, you know I am a woman of firm opinion.

I am so honored to have been quoted in Glamour UK for this March 2019 edition.

A big thank you to author Alice du Parco and Glamour UK for including me in this important discussion on sustainability in beauty, Naturals vs. Synthetics. In a Glamour UK March 2019 article, Alice du Parco writes:

Here’s where we’re torn. Sustainability also means reducing environmental and resource consumption. So surely the growing and removal of natural ingredients is actually more damaging to our planet than using synthetic ingredients made in a petri dish?

“I totally understand this dilemma and questioned it myself,” says Mona Maine de Biran, co-founder of clean, cruelty-free and conscious perfume brand Kierin NYC which arrives this month in the UK.

“The dynamic of taking and not giving back needs to change. Right now there is a lot of irresponsible activity in perfumery, from deforestation to river pollution. But it’s changing: manufacturers are leaning towards more transparency, being cleaner and having a conscious eco-impact. We only work with suppliers who share our values, such as Robertet [a fragrance ingredients company] as they are leaders in sustainable raw materials and have the lowest environmental footprint as possible. They support the villagers who grow their ingredients by replanting and replacing instead of just taking, giving them an opportunity to lift themselves socially and contribute to the community.”

Read full article from Glamour UK here

Every time you pull out your wallet you vote for the world you want to live in- whether you do it consciously or not.

Spring is a great time for a fresh start! So, clean out your cabinets today. Toss those old, questionable brands that do not uphold your values. There are new and upcoming alternatives like Anima Vinci, Clean Reserve, Floral Street, KIERIN NYC, Lume, Montblanc, Sana Jardin to discover that will let you sleep easier.

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© 2018-2019 Mona Maine de Biran / Manhattan Minds All Rights Reserved 

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