Mona Maine de Biran


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NYFW Show: Emerging Designer Chocheng Surprises!

NYFW Show: Emerging Designer Chocheng Surprises!

 Films and fashion, when used together, express the powerful language of visual narration. This is what emerging fashion designer Cho Cho Cheng hoped to show his audience at #New York Fashion Week which kicked off #September 7. And, as insiders know, Cho is on a roll!

Cho's Fall2017 collection, took Fashion Week last Spring by surprise with designs inspired to perfection by the 1946 film noir “The Big Sleep” and icon Lauren Bacall. Film noir has certainly never gone out of style.

And Cho did it again with his Spring2018 collection. His passion for films shined (he loves to design costumes for films and theaters), inspired by style icon and actress Emma Watson. Cho surprised us with a delightfully colorful, stunning collection. Cho says he loves the style, elegance and femininity of Emma Watson and everything she stands for. "She’s very vocal about women’s issues but she is also very passionate about sustainability," which is something Cho believes in, strongly. 

Cho wants women to feel super elegant and super feminine with an edge. He designs with women who are strong and confident, but seductive at the same time, in mind.

Cho, who first opened his Madison Avenue shop in #New York City in 2009, makes CHOCHENG's bespoke and ready-to-wear garments in London with natural materials following Savile Row tailoring techniques. The Hong Kong-born designer has already dressed an array of celebrities, ranging from Hollywood actress Nicole Kidman and singer Janet Jackson, to former first lady Nancy Reagan

Known for their meticulous detail and 100% natural materials, all CHOCHENG garments are handcrafted in Cho's London atelier. A true artist, Cho checks all the fabrics himself to ensure the quality of his medium and that they are 100 percent natural. Natural material is expensive and not that many manufacturers make it. So Cho prefers to work with old heritage mills. He only uses fabric in Europe to minimize his carbon footprint. 

Cho Cho Cheng is definitely on the right track, creating a loyal following of millennial Manhattan minds. All taking inspiration from his designs. True to his vision, CHOCHENG taps into ageless spirit of the film icon within every powerful, seductive #NitroNoir woman. Even the 1982 Sports Illustrated Swimsuit Issue cover girl, Carol Alt, was spotted front row!  

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Author: Mona Maine de Biran

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